Research Services and Survey Solutions

About us

Profiles by Kantar is your strategic partner for essential data collection – delivering the quality you expect with the flexibility you need.

Comprehensive consumer research is a must-have for data-driven business decisions, but sometimes you just need data – and a bit of extra help.

Get answers from the people who matter most to your brand in a way that works for you with an experienced and flexible research partner. We become an extension of your team, saving you time and money, delivering data that you can rely on.

Home to the world’s most trusted panel network for consumer insights, we offer a range of customisable research services and survey solutions designed to provide marketing research support when, where, and how you need it most.

The Profiles team at Kantar delivers dependable answers from people everywhere.

Best global reach.

We are your one-stop-shop for trusted survey panellists worldwide, with programmatic access to over 170m people across 100 markets.

Most dependable data.

We protect the integrity of your data so you don’t have to with our comprehensive, AI-enabled, end-to-end data quality solutions.

Highly qualified support.

We deliver tailor made solutions to provide expertise and support when and where you need it with our dedicated project teams.

Leaders in research.

We are the industry leader in survey research, from panel management and engagement to survey design and fieldwork best practices.

Our Solutions

Execute ad hoc and longitudinal surveys with expert support

We understand that custom research is just that – designed specifically for your brand and business objectives. Our skilled project teams provide comprehensive support throughout every stage of the process, including survey design consultation, programming, fieldwork management, data processing, dashboard creation and reporting. We support simple to complex surveys so you can maximise your time and budget: take the services you need and leave what you don’t.

Key Features

Reliable data

Our award-winning programming tools offer a range of question component types designed to deliver engaged and honest responses on any device, improving data quality – complete with an extensive library of icons and visuals.

Expert support

Our research teams provide expertise across both survey design and fieldwork management – ensuring the reliability of respondent answers and the delivery of meaningful data that effectively answers your research questions.

Clear answers

We support your story telling through the delivery of simple cross tabs and visualisations or powerful dashboards that integrate your survey data, third-party data and first-party data in real time.

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Launch surveys quickly and easily to your target audience

Execute surveys quickly and easily using Profiles’ Accelerated Answers, our agile platform for custom data collection. Build surveys from scratch or using your brand’s templates, select your audience, launch your surveys and see results in real-time.

Key Features

Global reach

Available in more than 100 markets. Check feasibility, launch projects and view global insights with ease. Quickly build interactive reports that transform survey results into data-driven stories.

Personal library of assets

Don’t waste time creating the same questions again and again. Access your own survey templates and audience targets quickly and easily.

Dedicated support

No support tickets or delays. Our dedicated project teams are here to support when and where you need it, whether your questions are technical in nature or research specific.

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Save time and money with shared surveys

Get affordable answers in as little as 2 days by adding your questions to one of Kantar’s many Global Omnibus Surveys. Our shared surveys are managed by dedicated project teams and are sourced using our Premium Panels – delivering unmatched value: quality of data, quality of service, affordability, and speed.

Key features

Global scale, local relevancy

Hop on a local or international Omnibus; we survey in over 50 markets. Enrich your data with connected data sources for a deeper, more holistic view of your audience.

Complex question design and support

Leverage our complete library of question components, regardless of complexity. Plus, our researchers can assist with question design support to ensure the data collected meets your research objective.

Fast and consistent

See results in as little as two days; our Omnibus surveys run on time, every time. Analyse results across more than 10 demographic variables for quick insights and even faster decisions.

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Deepen your audience understanding and see more ROI

Make your data work harder for you and break down data silos. Match and append other data sources to survey respondents or your own data for a holistic view of your target audiences or for media activation. We partner with dozens of tech and data companies for meaningful connections.

Key Features

Data Enrichment

We leverage third-party data sources to enrich your survey data, or your client data, for a more holistic view of existing and potential customers.

Digital Audience Activation

We identify your research segments across ad platforms to fuel the creation of scaled, addressable audiences via digital targeting.

Digital Audience Validation

We pre-identify your audiences against our panel network to test their accuracy or performance at an audience or campaign level.

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Reach consumers globally

Find all your global sample needs in one place using the most reliable panel source. Our dedicated project teams are best-in-class at building and blending robust samples to fulfil hard to reach quotas and ensure data consistency. Decades of fieldwork experience allows us to seamlessly send our panel to surveys built on any platform.

Key Features

Global Premium Panels

Kantar owns and operates six proprietary Premium Panels – each panel brand providing a unique and engaging community experience. Paired with advanced and innovative sampling technologies, our panel management practices are proven to deliver higher quality data.

Extensive programmatic supply

Access millions of panellists across 100 markets programmatically. 80%+ of the industry’s top sample supply is available via API using our proprietary, AI-enabled panel platform.

24/7 project support

Our project teams are available to you any time or day.

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Quality is fundamental. Not discretional

Qubed AI is our proprietary technology that is designed and trained to stop the panel fraud we see today and tomorrow and improve respondent quality. This next-gen tech uses advanced AI and machine learning to identify fraudulent activity within milliseconds – protecting the integrity of your data and the million-dollar business decisions you make with it.

Key Features

Advanced AI & Machine Learning

Our anti-fraud tech uses 5 Deep Neural Networks and years of data collection to identify fraud where humans and other software cannot. We don’t rely on URLs, thus futureproofing data defence.

Real time, continuous operation

A single action doesn't define a panellist - there is a whole story to tell. Qubed AI uses a respondent's full history to detect fraud.

Detects fraud in milliseconds

It processes over 300 survey and respondent features per survey session and is trained daily based on 60m+ events - giving it data to trigger an appropriate response instantly.

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qubed, kantar profiles anti fraud techology

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antifraud, panel fraud, survey fraud, qubed, quality data

Anti-Fraud & Quality Assurance

We defend data integrity, so our clients don't have to. We take an end-to-end approach to reliable insights, using the right balance of human and advanced machine learning quality measures.

Protect your data

Case Studies

Large company boosts global ad revenue by tracking consumer journeys across 65+ categories using Kantar's tracker.

Media company drives advertising revenue with “path-to-purchase consumer journey” trackers

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MediaCom uses Templated Surveys to automate Brand Lift studies

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Collecting audience reactions at speed with templated surveys

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Collecting honest opinions from the LGBTQI+ community through online surveys

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Powering an Impactful Digital Media Strategy through Audience Validation

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Faster insights for Delivery Hero through templated solutions

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Perspectives

Article

How winning insights teams make data-driven decisions the norm

05 AUG 2024

Article

What does good mobile survey design look like?

05 JUN 2024

Article

How to write achievable research objectives for surveys

14 MAY 2025

Profiles Respondent Hub

Find a breakout of the 170+ million people across our top 100 markets within the Profiles Respondent Hub – the most reliable network in the industry.

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Survey Design Training Modules

We’re sharing our award-winning survey design knowledge for effectively engaging with online respondents. Explore our on-demand sessions and learn how you can create engaging surveys that will yield more honest and reliable insights.

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